Sparkling Wine Sales Top £1 Billion in the UK

Sparkling Wine Sales Top 1 Billion

Sparkling Wine Sales Top £1 Billion in the UK

A fantastic surge in sparkling wine demand has seen sales double in volume since 2012. Last year, UK consumers purchased a staggering 80 million litres, that’s enough to fill more than 3 Olympic sized swimming pools. This incredible growth in demand is mainly due to the increasing popularity of Prosecco which has become the “trendy” drink, whether consumers are out at a wine bar or nightclub, at a social event or relaxing at home. It gives a feeling of decadence as sparkling wine is normally associated with celebrations where a little extravagance is often provided.

Whilst it is clear that the popularity of Prosecco is responsible for the buoyancy of the sparkling wine market at the moment, the industry has also seen a rise in sales of other sparkling wines such as Cava and Grand Rosé. As the weather improves, we should see a rise in demand for these products, but it’s been steadily improving year on year for the last 5 years, and not just for Premier Estates Wine, but for many UK based wine producers.

Champagne sales are also on the up and, surprisingly, the UK is currently the number one export market. The end of 2015 saw a sharp rise in sales of Champagne, although not as much of an increase as sales of sparkling wines which are maintaining their current popularity over Champagne. The popularity of sparkling wine over Champagne is likely to be due to the lower cost of a bottle of Prosecco, Cava or Grand Rosé and the fact that they tend to have a broader appeal amongst wine drinkers as they are lighter, more fruity beverages than Champagne.

Finally, the 2016 budget saw wine duty rise by inflation but the UK sparkling wine industry has the benefit of the assistance of Miles Beale, the chief executive for the Wine and Spirit Trade Association. Mr Beale is currently fighting for the wine industry by asking the Chancellor of the Exchequer to cut tax on wine. This would mean that UK drinkers get a better deal and it would also benefit the Exchequer as it would bring in more revenue as was proven in 2015.

Budge Brands
Budge Brands